6 Ways to Keep Your Blog Bustling With Fresh and Awesome Content

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Blog sections are a dime a dozen. At this point in time, everyone and their grandparents know how important blogging is to get a name out on the web.

However, while there are millions upon millions of blog sections, very few knock it out of the park when it comes to the quality of the content. As many bloggers quickly realize, getting things up and running is only the tip of the spear. Once you hit a wall with topics, the bulk of the battle involves keeping a consistent flow of fresh content that adds something new and substantial to the conversation. [Read more…]

5 Steps to Repurpose Your Blog Content into a Presentation

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Your blog shouldn’t be just a one and done thing.

Once you’ve written your post and promote it to the right channels, you’re not supposed to just let it settle and collect dust.

If you want to make the most of your posts, you need to find a way to increase the ROI of your blog posts.

There are different ways such as optimizing your post for organic search so Google users will find it in search results. You can also update the information in your post to keep it fresh and increase the chances of ranking it higher for its target keyword.

You’re probably doing these things anyway, so you need a different approach.

Well, how about repurposing your blog content into a presentation?

In this post, you will learn the steps you need to follow to turn your blog post in a slide deck presentation.

Learn why you need to turn your articles into a presentation and the steps you need to follow to get it done. #bloggingtips Click To Tweet

[Read more…]

What is Cornerstone Content And Why It’s Important

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Making your website accessible and easy to navigate can be the difference between retaining visitors and losing them to other sites. Strong, well-designed cornerstone content is a major factor in keeping traffic on your site and improving your customer experience. This content can also help you improve your SEO, which will boost your place in search results and bring more viewers to your site. If you don’t already have well-written and designed cornerstone content, start today so you don’t miss out on the benefits it can bring to your business. [Read more…]

Informative Blog Content: Delivering the Big Picture and the Gritty Details

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As a blogger, when you sit down to write a post, you have two primary objectives:

  1. Present the dilemma you’re going to solve and give a top-down view of the big picture.
  2. Flesh out the details and give specifics in form of answers to the dilemma and the big picture.

In most blog posts, these are the two main steps that need to be focused on. By way of your article’s title and introductory paragraph you need to set forth a foundation, by presenting a problem or a question and then laying it out so that your readers understand exactly the issue your post is going to address. [Read more…]

How to Provide Great Blog Content Without Being Too Salesy

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how to write great blog content that isn't overly promotional

Many marketers start blogs for their company as a way to promote their products or services through another medium. However, as the recent Google updates and overall best practices for search engine optimization and content marketing go, it is best to focus on providing blog posts that are useful and cover industry news instead of trying to sell more products.

Throughout the years, internet users have become smarter and better about finding the information they need and are interested in. Because of this, they are not willing to waste their time looking at overly promotional copy that isn’t teaching them something new or catering to their interests.  Because of this, it is time for bloggers to step up their game and start providing great content. Once a website begins to get recognized as a leader in their industry for providing great information through their blog posts, they will start getting more leads and traffic.

[Read more…]

Nothing to Blog About: Backlogitis

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Nothing to blog about article series logoWe all have it. The email inbox reaches 1,000 unread messages like some virtual red flashing light indicator of procrastination. You’ve got 600 tweets to read and 45 DMs to respond to. Your WordPress blog is still version 2.5 and your WordPress Theme only works with WordPress 2.1. The To Do pile on your desk resembles the Leaning Tower of Pisa. You’ve got Netflix movies stacked upon Blockbuster videos past due to return. And your blog is begging for a blog post.

The symptoms are all there.

You have backlogitis. [Read more…]

Nothing to Blog About: Not Every Blog Post Should See the Light of Publish

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Nothing to blog about article series logoAs mentioned in the last article in Nothing to Blog About, not every idea is worth publishing. Not every blog post is publishable. Not every blog post should see the light of the public eye. And sometimes that type of blog post is stopping us from producing blog content.

I can’t tell you the many hours I’ve spent struggling over a blog post, determined it had value and needed to be published. I’d beat at it, thrash it, rip and tear it apart, only to decide it wasn’t ready, nor was I, to have this ever be published.

Has this happened to you? A blog post you want to publish sits in your drafts or stares at you from your blog screen screaming, “NO! NOT YET!”

Are you listening? [Read more…]

Nothing to Blog About: Hit the Ideas File

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Nothing to blog about article series logoIf people judged me by the number of ideas I generated in single day on the subject of WordPress and blogging, I’d be the Einstein of the blogosphere. If they took a peek into the all the various files, folders, virtual and physical, I have to store all of those ideas, they’d pack me up and send me to the mental institution.

I come up with ideas for things to blog about constantly, rarely running out of ideas. The problem is that few of these see the light of day, or I get so caught up in the ideas, I can’t get past the idea to the Publish button.

As part of this series called Nothing to Blog About, we’re talking about how to stir up your mental pot when the bloggy brain bogs down and content cannot be found. From among the various options suggested already, I’d like to resurrect the traditional idea file. [Read more…]