As the G20 Summit convenes today in London, many bloggers across the world may be wondering what they can do to bring about change in the offline world through social media.

As a community outreach coordinator for BloggersUnite.org and a veteran of the Blog Action Day 2008 organizing team, I can personally attest to the colossal power that blogs and social media tools have to spread ideas and change human minds.

I asked BloggersUnite.org’s Richard Becker and Antony Berkman about their attempts to inspire social action by harnessing the power of the blogosphere. Here’s what they said.

How did Bloggers Unite start? Whose idea was it?

Antony Berkman, CEO, BloggersUnite.org: I noticed that Internet social networks from MySpace to Facebook were receiving a ton of media and Internet attention in 2007, but we had yet to see an online social community come together to raise funds for a good cause. So, I saw what would later become Bloggers Unite as an opportunity to empower and recognize bloggers who collectively focus their blogs for good rather than writing about Paris Hilton and Britney Spears all the time. [Read more…]