There are several reasons to blog, but notoriety is usually one of them. Regular blogging can increase your online presence and make you better known within your industry. However, your content isn’t the only thing that will make you better known. A well-written blogger bio (that usually appears on the sidebar or at the end of your post) can be your ticket to further engaging with your readers. If they find out that they both like your writing and you have a clever bio, they are more likely to connect with you through Twitter, Google+ or your website.
In “Five Tips for Composing a More Effective Social Networking Bio” by Maria Langer of Maria’s Guides, she asks if your social media bio is really saying what you want it to say and makes a good point:
Your bio is your primary way to tell people who don’t know you what you’re all about. If they’re heard about you from someone else or stumbled upon one of your Twitter tweets or Facebook wall posts, they might be interested in learning more. They might even want to become your . . . wait for it . . . friend.
…Think of your bio as bait on a fishing line. Who will it attract? But, at the same time, how many people will ultimately be disappointed by the mismatch between what your bio says about you and who you really are?
She includes some basic tips for creating a virtual biography such as be brief, accurate, meaningful, careful with word choice, and avoiding really personal and private information, but let’s take the picture you paint of yourself online in these various sharing outlets a step farther.
What is most important for you to share publicly? [Read more…]