With the increasing number of publishers creating hyper-local sites, it’s no surprise that services such as AdWire are springing up to allow them to add a new stream of relevant advertising and earn revenue.

AdWire, from Fwix, is a local news distribution system which allows web publishers to add widgets to their sites that will provide local news and ads.

AdWire serves up news based on particular categories that a publisher sets, but it also takes visitors’ geography into consideration when serving content, hopefully keeping stories relevant.

Ads are served in between main content. [Read more…]