Becoming an online influencer seems like a fun and profitable venture. Because 90% of marketers say that influencer marketing helped increase engagement in 2017, it makes sense for you to jump in and get your slice of the influencer pie.
However, due to the thousands of influencers coming from the woodwork, the competition gets tougher each passing day.
Therefore, if you want to be one of the most sought-after lifestyle influencers in the market, then you need to learn from the best. Below are ten of the most influential lifestyle online personalities to date.
Cassey Ho
When it comes to getting your sweat on, no one does it better than Forbes A-lister Cassey Ho.
Her YouTube channel Blogilates has 4.4 million subscribers, making her one of the top female fitness influencers to conquer the video sharing platform.
She has won multiple awards for her unique brand as a fitness instructor. Her acumen as an entrepreneur is also nothing to scoff at. Her fitness apparel POPFLEX Active ships worldwide and is adored by her millions of subscribers and followers.
Camila Coelho
With 7.5 million followers on Instagram and 1.2 million subscribers on YouTube, this Brazilian stunner has made her mark in the beauty, makeup, and fashion niche.
So what’s the secret to her success? She posts high-quality content in both English and Portuguese, making her an international sensation.
She’s also a big advocate of promoting tourism to her country and its neighbors. So if you’re thinking of traveling to South America, Camila is your gal!
Anna Nystrom
Ladies, are you looking to overcome your health issues and become the best version of yourself? Then you need to get to know Anna Nystrom.
Aside from her amazing fitness programs and killer looks, Anna also talks about her personal journey towards health and success through her social media accounts.
According to Statista, she is Sweden’s top influencer with a whopping 7.3 million followers on Instagram.
Huda Kattan
Huda Kattan is the woman behind the makeup brand Huda, one of Sephora’s top-selling brands.
As a beauty blogger, she is considered to be the first influencer to have built a million-dollar brand without using traditional marketing channels.
How did this Dubai-based beauty mogul do it? By posting makeup tutorials and beauty hacks on her YouTube channel to promote her beauty line.
Murad and Nataly Osmann
What started as a sweet and playful travel photo quickly became an internet sensation when Murad posted a picture of his then-girlfriend Nataly on his Instagram account.
The photo of Nataly leading him by hand through the streets of Barcelona gave birth to the #FollowMeTo series, which has won fans all over the world.
The project eventually turned into a full-fledged business for the couple, with top brands like Beringer Vineyards and Macy’s featuring them in a few of their ads.
Louis Cole
Even though a nomad is not exactly the first person that comes to mind when we talk about influencers, somehow, Louis Cole makes it work.
This British vlogger has climbed mountains, trekked jungles, and slept under the stars to give us breathtaking photos of unfrequented locations.
His YouTube channel with over 2 million subscribers shows videos that inspire us all to join the adventure.
Ingrid Nilsen
A few years ago, Ingrid Nilsen’s only goal was to use her vlog to help her overcome her fear of public speaking.
Today, she is one of YouTube’s top makeup content producers with more than 3.8 million subscribers watching her tutorials.
Her Instagram account is also a treasure trove of thought-provoking content about fashion, beauty, and travel, including her day to day routine, so it’s not surprising that it has already reached the 1.4 million follower count.
Meghan Rienks
At the tender age of 16, Meghan Rienks was already winning fans with her blog showcasing different aspects of her life.
At 25, she has starred in countless TV series, written her sort-of memoir, and started her podcast.
As of writing, Meghan has over 1.2 million followers on Instagram and almost 2.3 million subscribers on YouTube. It seems like little miss Meghan Rienks has no plans slowing down any time soon. Make sure to try out her recipe for Salted Caramel Spice Cake – it’s to die for!
Katie Stauffer
Here’s a mom who has managed to turn precious family moments into wealth.
Katie Stauffer started her empire innocently enough by posting creative photos and videos of her adorable kids on Instagram. The hype picked up when she started posting videos of her toddler Mia giving life advice that adults can relate to.
These days, the Stauffers are busy working on brand collaborations
Adam Gallagher
Adam Gallagher is the brains (and brawn) behind the personal brand I Am Galla, a blog dedicated to men’s style and fashion.
Adam’s unique style blends New York elegance with California dreaming, giving you the best of both worlds.
Aside from being a style icon, he is also a talented travel photographer and an up-and-coming recording artist. This begs the question: Is there anything that Galla can’t do?
Conclusion
Becoming a top influencer doesn’t happen overnight. Apart from copying their tactics and strategies to get your name out there, you also need to find ways to growth hack your social media, like buy automatic Instagram likes packages.
With the right tools and a strong sense of leadership, you’ll be rubbing elbows with the greats in no time.
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