How Can Social Media Be Used to Promote Blogs?
How Can Social Media Be Used to Promote Blogs?
In the realm of social media, strategies for blog promotion are as varied as the platforms themselves. We’ve gathered insights from CEOs, Directors, and other social media savants to bring you nine expert tips, from strategizing across multiple platforms to creating community with live updates, on how to effectively use social media to boost your blog’s visibility.
- Strategize and Diversify on Multiple Platforms
- Engage and Adjust Social Media Tactics
- Repurpose Content and Target Audience
- Engage with Visuals and Targeted Content
- Tailor Content for Each Social Platform
- Use Micro-Posts and Participate in Groups
- Start Conversations with Blog Content
- Promote Blog Through X (Twitter) Chats
- Create Community with Live Updates
Strategize and Diversify on Multiple Platforms
When it comes to promoting our blog on social media, we believe in a strategic and diversified approach. A blog post contains a lot of information that can be repurposed into various types of content, making it far more effective than just sharing the link across all platforms.
One of our go-to methods for promoting a blog is Pinterest. Users come to Pinterest with an open mind, looking for inspiration and ideas. By breaking down the blog post into multiple pieces of content, we provide enough value to intrigue our audience and encourage them to explore more.
Create Multiple Pins: We design several pins, each highlighting different aspects or tips from the blog post. This not only increases the chances of our content being discovered but also caters to various user interests.
Pin Descriptions: We craft detailed pin descriptions with keywords and hashtags to improve visibility. Including a call-to-action, such as “Read more on our blog,” helps drive traffic.
Boards and Group Boards: We pin our content to relevant boards.
Pinterest is just one of the platforms we use to promote our blog. Every user has a different way of consuming and digesting content—so we make sure we diversify our strategy and promote our blogs through valuable and high-level content across visual platforms (e.g., Instagram and Facebook) as well as professional platforms (e.g., LinkedIn).
Katharina Garmon, CEO & Founder, Socialkind Studio LLC
Engage and Adjust Social Media Tactics
There’s an entire process to it, and depending on the type of blog or website, steps may vary.
First, tease the readers about the upcoming blog posts with engaging visuals and short snippets. Of course, graphics and copy will play a massive role in it.
Second, we utilize different social media platforms in unique ways. On Instagram, adding stories like behind-the-scenes or perhaps an eye-catching line from the blog. Twitter is great for quick, punchy updates and engaging in conversations. Facebook allows for more detailed posts and discussions. LinkedIn is perfect for a more professional tone.
Third, interacting with users is very important. Ask questions, respond to comments, and just keep them engaged. This builds a community and encourages people to check out the blog.
Lastly, analyze and adjust. Keep an eye on which posts drive the most traffic and engagement and tweak our strategy accordingly. Sometimes, a meme does better than a serious post.
Rahul Vij, Co-Founder, WebSpero Solutions
Repurpose Content and Target Audience
I learned this lesson the hard way: ‘Just posting blog links on your social media handles is not promotion,’ and no, not even a sparkling description or something FOMO-inducing can do the trick.
Instead, when you repurpose the blog content into carousels, reels, or even an infographic before sharing it and then try driving traffic, you may see some traction.
So, what more do we need to do?
Figure out if the blog aligns with what your social media followers seek. If it doesn’t, then take some time to find out who would find the blog useful. Be it a Facebook group or a Reddit thread, actively participate in the ongoing conversation and naturally weave in the blog link without making it sound too promotional or pushy.
Balancing the blog’s message and the audience’s needs while using social media as the bridge to fill the gap is the secret behind successful blog promotion on social channels.
Shivasankari Bhuvaneswaran, Freelance Content Strategist
Engage with Visuals and Targeted Content
When I promote my blog on social media, I focus on providing engaging and visually appealing material that is specific to each site. For example, to attract readers on Instagram, I use high-quality photographs and brief, engaging captions. I recall sharing a photo from a recent trip article with an intriguing teaser about a hidden gem in the Highlands.
On Twitter, I use catchy headlines and relevant hashtags to reach a larger audience. I once tweeted a query about my blog topic, urging readers to give their ideas. This not only increased engagement but also drew more people to my blog who wanted to read the entire story.
Finally, I engage with my audience by replying to comments and messages. Building these ties has resulted in a loyal readership that regularly shares my articles. By focusing on genuine engagement and targeted content, I effectively increased my blog’s visibility and audience on social media.
Kal Dimitrov, Content & Marketing Expert, Enhancv
Tailor Content for Each Social Platform
As the Social Media Manager at Dog wit Blog, I constantly see the life-changing power of social media for dog adoption. It’s not just about cute puppy pictures (though those do help!). We tailor content for each platform—heartwarming stories on Instagram, tweets on #AdoptDontShop, and informative Facebook posts with vet Q&A sessions. We adapt blog content for podcasts and YouTube videos too.
Think about it: You’re scrolling through your feed, and suddenly you see this goofy puppy with the sweetest smile. That’s how connections happen. But it’s more than just stopping the scroll. We nurture a community of animal lovers through comments, polls, and fostering discussions.
We’ve even partnered with local shelters and dog-loving influencers to expand our reach. Imagine the look on a potential adopter’s face when they see their favorite content curator cuddling a rescue pup they can actually adopt!
Social media isn’t a magic adoption wand, but it’s a powerful tool. By combining these tactics, we can transform social media platforms into adoption engines, one heartwarming story and playful video at a time.
Abhishek Joshi, Digital Marketer, Dog with Blog
Use Micro-Posts and Participate in Groups
The beauty of social media lies in its innate ability to create an authentic dialogue with your audience. As the Head of Marketing for Businessmap, I often use social media platforms as a conduit to promote our blog. To make the most of it, I follow a few key strategies.
1) I create brief, captivating snippets from the blog content to share on our social media channels. These ‘micro-posts’ serve as teasers to pique the interest of our followers, inviting them to click through to our blog for the full read.
2) Utilizing features like Instagram and Facebook stories, or Twitter threads, also proves effective for a sequential preview of the blog content.
3) Participating in relevant social media groups and conversations is also a game-changer. By sharing our blog posts as answers to questions or solutions to problems in these discussions, we not only drive more traffic but also position ourselves as a valuable resource.
4) Lastly, using analytics data, I ensure our posts are scheduled for the times when our audience is most active for maximum visibility.
Pavel Naydenov, Head of Marketing, Businessmap
Start Conversations with Blog Content
Social media isn’t just about broadcasting; it’s about engaging. We use our blog posts as a starting point for conversations. Each post is shared with a thought-provoking question or a call to action that encourages our followers to engage directly with the content. We monitor these conversations closely and participate actively, responding to comments and sharing insights. This interactive strategy not only helps maintain the relevance of our posts but also builds a community around our brand, fostering loyalty and repeat visits to our blog.
Marc Bishop, Director, Wytlabs
Promote Blog Through X (Twitter) Chats
We utilize X (previously Twitter) chats to promote discussions around topics related to our blog posts. By scheduling regular X chats that explore themes pertinent to our upcoming or recent blog content, we engage with our audience in real time, answering questions and sharing insights. These chats are promoted through posts that link back to our blog posts for deeper reading, effectively driving engaged users to our website. Additionally, these sessions help us gather feedback and insights directly from our audience, which we use to tailor our future content to better meet their needs.
Jason Hennessey, CEO, Hennessey Digital
Create Community with Live Updates
As the operator of a rugby website, I’m always on top of using different platforms to shout about our blog and talk with our fans.
Social media is really important to our game plan, helping us keep everyone up to date on the latest rugby scoop, from scores and interviews to exclusive bits you won’t find anywhere else. I make sure each post links back to our blog with eye-catching visuals, catchy headlines, and just the right hashtags to extend our reach and improve engagement. Plus, I focus on creating a lively community where fans can get involved by launching discussions, running polls, and getting people to chip in with their own rugby stories and content.
When the games are on, I’m all about live-tweeting, sharing sneak peeks from behind the scenes, and hosting talk sessions with rugby pros to enrich our followers’ experiences. Our social media channels become the hotspot for everything rugby. By working our blog posts with up-to-the-minute updates and fun interactions, I make sure we keep our fans clued in and excited, which not only pulls more traffic to our website but also solidifies our stature in the rugby world.
Adam Clark, Director, RugbyStuff.com