Social media and blogging are a match made in heaven. Integrating the two is the best way to raise brand awareness and increase traffic on your site. However, that’s only possible if your posts get shared. For some brands, getting content to go viral is simple – their reputation alone seems to drive traffic. On the other hand, some need to work a little harder if they want them to be shared.
Fortunately, it can be done if you’re willing to put in the effort. Getting more views that generate leads and increase search engine visibility is possible if you’re willing to apply a few tips and tricks.
Focus on Images
Adding high quality images to your posts can help garner multiple shares. Visual content is the current emphasis on all social channels. As a general rule of thumb, note that most people share posts because they can relate to them, so ensuring that your images are high quality, unique, comedic, inspirational, educational, and/or positive is essential.
Beef Up Meta Data
Including meta data for your posts and images makes it easy for all social channels to display your content without distortion. It’s also important for search engine optimization, since the meta data makes it easier for search engines to find your posts.
Make Design Responsive
With 40 percent of consumers using their phones to check social media on a daily basis, it’s paramount that your blog be optimized for mobile use. It’s very difficult for consumers to view, read, and share your posts on a mobile device if it’s not optimized for the medium. As a result, responsive design has become a huge part of going viral.
Share Your Content More than Once
Just because you already shared a piece of content doesn’t mean you can’t share it again. In fact, the more times you share a post, the more attention it will receive. This is very effective because most of your audience will be online at different times. Creating a schedule to share a post at different times in the span of a week, or even month, is a great way to reach a wider audience.
Start a Conversation
Content that gets shared also has plenty of comments. Oftentimes, users will leave comments on their own, but other times, it will be up to you to begin the conversation. Ask a question, start a contest, or invite readers to share their thoughts on the article. Keep the conversation going with plenty of follow up.
It’s also important that the comments users make on social media show up on your blog. You can do this by replacing your existing blog comment system with Facebook’s comment system. This makes it possible to see comments written on both Facebook and your blog, no matter what platform readers are using to view the post.
Add Social Sharing Buttons
One reason people share things on social media is because it’s so easy. Make it simple for your users by adding social sharing buttons to your blog. That way, no matter how a reader comes across your blog, they can share it with ease.
Start at the Beginning
The average consumer reads at least the title and the first couple sentences of a blog before deciding to continue. The more generic and repetitive these elements are, the more difficult it will be to snag reader attention. Using tools like the Emotional Headline Analyzer from the Advanced Marketing Institute is a great way to see how well your title will perform on social media.
Don’t underestimate the power of high quality content on your blog. It’s very important that your content include links, quotes, and comments from experts and influencers within your niche. Aside from the fact that this looks good for your brand’s image, it also prompts the experts and influencers that you mentioned to share your content on their own social media pages, giving you an instant head start.
Overall, the easier you make it to share your content, the more it will be shared. People are happy to spread the word if what you’re offering them is interesting, provides some value, and takes little effort to pass along.