With over 500 million monthly active users, bloggers and marketers continue to increase their adoption of Instagram in their promotion strategies.
According to statistics, about 48.5% of businesses use Instagram for marketing, and this number is expected to increase to 70.7% by the year 2017. Moreover, 75% of users interact with brands and visit their websites – making Instagram one of the best social media vehicles for increasing blog traffic.
To take advantage of Instagram’s amazing stats, below are five tools that will help you get started:
1. Vibbi.com
If you are just starting out with Instagram, then you should seriously consider using Vibbi.com. It is an online service that can give your account a quick boost regarding followers and likes.
Remember that, if you want to attract a large audience, you need social proof that establishes your brand’s credibility. With Vibbi.com, you can easily empower your Instagram account with a real presence so you can reach more people and gain maximum exposure.
Additionally, Vibbi.com allows you to download all of your Instagram content. You can take advantage of this feature to create a consolidated library in case you wish to reuse some of your images.
2. Hootsuite
Hootsuite is an all-around social media marketing platform that can help you manage your campaigns not only for Instagram but for every other network as well.
One of its core features is the scheduling of social media updates. By scheduling Instagram posts ahead of time, you are sure to engage your target audience when they are most likely to be active.
In addition to post scheduling, Hootsuite also comes with all the tools you need to monitor and improve your strategy over time. Aside from monitoring mentions of your brand across the social space, you can also use the built-in analytics to figure out what needs to be changed.
3. PicPlayPost
With PicPlayPost, you can easily create and share stories using your photos, videos, music, and animated GIFs.
Remember that storytelling is a great approach if you want to maximize engagement with your social media posts. PicPlayPost allows you to create collages in different content formats to suit the preferences of your social media followers. Instagram users, in particular, are highly receptive to GIFs, images, and videos and would prefer them to be presented in an organized manner.
Just remember that PicPlayPost is a downloadable app for Windows, Android, and Apple devices. It is not a web-based app that can be used directly via your browser – unlike the rest of the tools on this list.
4. Soldsie
If you are one of those bloggers who wish to do more with your website regarding monetization, then you should check out Soldsie – a tool that allows you to sell with your Instagram account.
With this tool, you can start selling products directly through your Instagram using the built-in comments system. One advantage of this tactic is that other users can witness how transactions go firsthand. This can boost the confidence of prospective buyers once you capture their attention with your Instagram posts.
Keep in mind that Soldsie comes with a built-in inventory system and can easily be integrated with major eCommerce platforms like Shopify. Alternatively, you can simply add a link to a Have2Have.It gallery where your audience can complete their purchases.
5. Yotpo
Yotpo is one of the best online marketing tools for building your authority and pushing your brand to a larger audience.
Remember that you can’t close a conversion if the audience does not trust your brand. With Yotpo, you can quickly generate user reviews and aggregate them where other prospects can see them.
Its trump card is the Mail After Purchase feature, which sends a simple review form straight to a verified buyer’s inbox.
Additionally, Yotpo also features Ads for Instagram – a service that allows you to create ads with User-Generated Content or UGC. Since the ad incorporates the experience of a previous buyer, your audience will feel more confident in buying something from you.
Final Words
With the tools above, you can make Instagram marketing fun for you and your target audience. Try them now to see which tool fits your blog best!
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