The marketing landscape has changed over the years, and with the explosion of social media, marketing has also taken on a different turn.
Social media influencers are now being “targets” of brands who want to broaden their reach. With influential people endorsing a brand (via sharing, for example), the chances of acquiring new readers, customers, and followers are higher.
Here’s the scoop: Influencer marketing is booming.
But influencer marketing is not as simple as approaching an authority figure online. Much like traditional marketing, you need a strategy. More so, you need to execute well in order to achieve results.
Earlier this year, The Shelf conducted a survey where they asked PR experts on how to do influential marketing right.
They had three key questions.
- What’s the best way to find the right bloggers for your influencer marketing campaigns?
- What types of influencer marketing campaigns are the most successful?
- What’s the best way to track the success of influencer marketing campaigns?
The result: 40 influencer marketing tips from people who know what they’re doing.
If you want to be successful in your influencer marketing campaign, take a look at the deck below.
Have you tried – or are you trying – influencer marketing? What do you think of these tips?