Scott Chow of The Blog Starter believes that you don’t have to be an expert to build an authoritative website. What’s essential is you offer value to readers that help them succeed in their lives.
Creating an authoritative site is one of the biggest challenges that bloggers and site owners face.
Google has a sophisticated algorithm to identify sites that are of high value. These sites consistently rank above other competing websites as a result.
Furthermore, authority sites usually have these common traits:
- Huge traffic volume
- High search rankings visibility
- Significant social media following
By building an authoritative site, you are telling Google that you are one of the high-quality sites which can lead you to rank your content in the top spots of the search results.
This can then create a domino effect where you’ll get more traffic, more social shares, and a wider following.
Follow our ways below to build your authority website.
Research for low-hanging fruit keywords
Lots of keywords are so out of reach that it’s almost impossible to rank on the first page of the search results. This is why you can opt for low-hanging fruit keywords instead that are not within the top positions on the search results and are quickly achieve than the rest.
Finding these keywords is pretty straightforward.
Use keyword research tools to help you find search phrases with lots of monthly search volume and low competition automatically.
Develop a content strategy
A content strategy means setting a defined purpose for your content.
Is your content meant to generate leads, or is it for improving your search visibility?
Here are the three factors to consider adding on your content strategy:
- Identify your audience
- Measure your results
- Amplify your blog content
Once you’ve developed a clear goal, you can choose to use the low hanging fruit keywords you researched and schedule the creation of high-quality and linkable assets on your website.
Use topic clusters
The competition to be at the top of the search results is intense. More and more bloggers and site owners are exploring new ways to rank on Google.
Because of that, SEO practices have evolved, and we now have a so-called topic cluster where a single page acts as the central pillar for other multiple related content pages.
These related pages all have the same topic that links back to the main one.
The purpose of topic clusters is to have multiple linking action signals that tell Google that this pillar page is of high authority. Therefore, it should rank above the rest.
The topic cluster page has a double purpose: to organize numerous pages and to try and build a better ranking on search engines.
Find backlink opportunities
A link is just a link in the past, but the backlinks today can be the reason why you’ll get more audience.
Make sure not to employ black-hat techniques as it may backfire and cause you to lose your hard-earned results.
Even before writing your content, you can already scout for link building opportunities so you’ll have a clearer idea of how to build your website assets.
Here are the most common and useful link building opportunities you can do:
- Organic backlinks
- Blogger outreach
- Social bookmarking
- Site directory posting
Your links shouldn’t be from just anyone with a website.
High-quality backlinks are the ones that came from authority sites that are relevant to yours.
Benchmark your performance using competitors
To truly understand where your website stands, make sure to check on your competitors.
Your competitors contain a whole lot of information you can use to your advantage.
First, check their standing and what kind of SEO strategy they use.
They may be ranking on keywords that you can use to outrank them.
Also, look them up on social media and see what types of content work for their audience.
You may find your competitors repurposing content which people are responding well to.
Your competitors are a goldmine when it comes to questioning whether you are on the right track.
Doing a comprehensive competitor analysis gives you a bird’s-eye view and understanding of the players you will be competing within the market.
Building an authority site can take over a year to achieve.
Lots of factors to incorporate and test before you can tell that you have an audience that looks up to your content and an SEO value Google recommends.
You will surely increase your site authority little by little if you apply all our ways to your blog’s strategy.