SEO analytics is a great way of understanding how well a blog is performing through the use of various data. Google Sheets is one of the best tools to collect, tabulate, and analyze this data. Developers have made Google Sheets even more useful for tasks specific to bloggers and data analysts.
SEO analytics involves knowing how readers got to a website, which parts of the website they are reading, how long they stayed exploring the blog, and so on. These kinds of information are critical for the improvement of any blog. It also gives bloggers a chance to curate their work specifically for what the audiences are looking for. Collecting these kinds of data is difficult. Processing them is much more so. Fortunately, Google Sheets have a variety of add ons to give ease to multiple specific SEO analytics functions.
Here are some of the coolest and most useful Google Sheets add ons for your SEO Analytics:
This Google Sheet add-on is completely free and could easily be installed on any device. How could this help your page’s SEO analytics? It could do a straightforward retrieval of data for a variety of things like keyword queries, page clicks, positions, and CTRs. These kinds of information could tell a blogger which kinds of keywords are more searched, how performances between a certain period have changed, and even diagnose the performance of a landing page. What is even greater about this add-on is that it could do automatic backups for your data.
This add-on is very similar to search analytics. However, since it is an add-on curated by Google for their products, there are more perks to this than others. For instance, there are more video tutorials online for Google analytics spanning from how to download and install, to getting the most out of the add-on.
This is a great SEO analytics tool and it compares the performance of your blog to other domain names in the SERP. This is great not only for knowing your position in your SERP, but it also allows bloggers to find out which websites they could collaborate with to boost the popularity of their blog. Moreover, Rank Tank also does a keyword rank result in over 200 countries. This allows bloggers to know well the current keyword trends not only in one location but all over the world.
Moz actually has multiple products for different functions. But it is one of the most recommended SEO analytics tools in the market. It helps a blog owner in understanding the behavior of their audience. This includes how they got to the blog, which parts of the blog they read, and how long they stayed in the blog. It could also tell a blog owner if the audience got to the page through ads, social media, or keyword search. What sets Moz apart from other SEO tools is that they offer their own crawler for the blog. This helps in finding potential issues or errors and helping a blogger solve them.
This is finding the trends on the SERP but in a more detailed sense. It could help a blogger relate the trends to their website. Tells a blogger about the over-all visibility of their website.
This is more for creating proposals and documents than SEO analytics. However, it helps create easy-to-read reports of your blog’s performance. This way it is easy to present your blog to potential clients.
This add-on verifies if email addresses on your files are verified or not. This is great for subscriptions, email blasts, and more.
This add-on is more useful for advertisers than bloggers, but if you are a two-for-one this is a great function to add to your Google Sheets. It helps in exporting data from websites and blogs. AdStage could extract performance data from Google Ads, and Google Analytics. It even allows the extraction of data from social media like LinkedIn, Twitter, Instagram, and Facebook.
If you use Twitter to promote your content and your blog, this is a great way of learning how well your content performs in the Twitterverse. It allows a blogger to save queries, hashtags, and other similar tweets and compile them in one sheet. Twitter Archiver even gives forecasts of how well a hashtag or a query can perform in the future.
This is one of the latest add-ons of Google, there is one for Docs, Sheets, and Forms. It helps bloggers use data from their websites to build an app without coding.
Integromat is more than just Google sheets, it helps in the overall processing of data from SEO analytics.
Author: Sangalang Kristine
Civil Engineer by profession, Writer by passion. Serving readers since 2014 on different niches like Science, Current Events, Tech, and Travel.