What’s this about ‘About Pages’?

I’ve never really paid much attention to our About page – or that on my personal blog – or really too much about the ‘about page’ on any of our blogs. But then I read what Brian Clark wrote about ‘About Pages’ over at Copyblogger – and now I know I’m wrong:

Most blog ‘€œAbout’€? pages tend to be about the author, not about the blog. And most of the time, that’€™s where visitors will click away, never to be seen again, because they were provided with no compelling reason to ever come back.

Brian goes on to share some other advice about how to sell your blog to potential subscribers through your ‘About page’.

As an example, Brian used Darren Rowse’s About Page on his Problogger blog.

See Also

Darren also responded with some insights of his own.

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Matt Craven

Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.

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