What the Flock?

Duncan Riley> If you’ve been waiting for some biting commentary from me for a while I’m back with a vengeance because last night I made the mistake of download Flock, and guess what, as I read yet another pile of Flocking hype on the blogosphere this morning I’ve got to ask: What the Flock?

So what is Flock. From what I can gather its Firefox with a trendy looking silver paint job, a shitty blog posting tool, and the ability to post your bookmarks to De.l.ic.o….us… you know the service…the..one..with…a.l.l. the d.ot.s in the name. And apparently you can star stuff as well and “share” it online. Whop-de-flocking-do.

OK, enough of the bad puns but this is what I will say, Flock is highly over-hyped and as much as its an early release I see absolutely no reason what so ever to change from Firefox. A browser is about surfing the web, it ain’t suppose to be a can opener as well.

And business model? Threadwatch has a bit more on this. Pleased don’t get me wrong because I’m sure the guys behind this idea are nice people, and they are bloody brilliant marketers, but I’d think at this stage they’d be better doing a start-up marketing firm called “HYPE INC.” rather than remain in the browser business. Some people will like this browser but sorry, I’m not one of them.

See Also
"Untapped Potential"

Flock: 2/5
Pros: it has Firefox as its engine
Against: its Firefox with some additions I can put into Firefox with some plugins anyway.

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