UK companies aren’t clear on new “fake blogging” laws

British companies which pretend to blog as ordinary members of the public, or post multiple positive reviews as if from consumers, are now breaking UK law, yet many don’t know anything about the new legislation, according to Brands2Life.

Its director, Gareth Thomas, said that, “Most people don’t know about this law,” adding, “there is a misconception that these devices are clever, but they can backfire.”

The new Consumer Protection from Unfair Trading Regulations legislation came into effect at the end of May 2008.

Drew Benvie, director at Hotwire, said, “This law change affects everyone in PR. If customers have any presence online, it’s definitely their business to know about it.”

See Also
SEO Strategies

(Via PR Week)

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of Andy Merrett

Andy Merrett

Andy Merrett is a London-based full-time blogger writing for several Shiny Media technology blogs and various other projects. Find him on Facebook and Twitter.

RECENT ARTICLES

TRENDING AROUND THE WEB

4 zodiac signs who become rich later in life

4 zodiac signs who become rich later in life

My Inner Creative

6 zodiac signs that can sense a lie before you even finish your sentence

6 zodiac signs that can sense a lie before you even finish your sentence

My Inner Creative

8 subtle habits of people who are always a joy to be around, according to psychology

8 subtle habits of people who are always a joy to be around, according to psychology

Hack Spirit

6 zodiac signs who always end up in “situationships” instead of real relationships

6 zodiac signs who always end up in “situationships” instead of real relationships

Parent From Heart

If you had no one to lean on as a child, you’ve probably developed these 8 traits (according to psychology)

If you had no one to lean on as a child, you’ve probably developed these 8 traits (according to psychology)

NewsReports

Men who never felt truly respected by their fathers often display these 8 hidden behaviors

Men who never felt truly respected by their fathers often display these 8 hidden behaviors

Hack Spirit