The Blog Economy: Illusion or Reality

Terry Health’s “Blogging’s False Economics” is an interesting comparison between brick-and-mortar businesses and blogs when it comes to the marketplace and competition.

Some blogs appear to be financially successful but are actually parasites living off the blood, sweat, and tears of others. They sell advertising spaces in their sidebars, and they sell editorial space in their posts. The amount they charge is small enough that none of the advertisers are hurt deeply, but both transactions result in few or no sales. The advertisers hang on with the belief they are building their brands and success is just a matter of time.

As these blogs increase their traffic they can charge more for the space, but there is no impetus to build quality, targeted traffic which will benefit the advertisers. There is no real reason to produce quality posts which will truly benefit the reader. These blogs serve nobody but the blogger.

But like the ailing downtown district suffering with the antique mall syndrome, these blogs create a false economy. There appears to be happy readers and happy advertisers, but in fact there may only be a happy blogger.

His points are extremely viable. Blogs can create not only a false economy but the illusion of success where there is no reality. It hurts all of us. It hurts bloggers, advertisers, and readers when illusion becomes more important.

See Also

There is a growing concern about the financial stability of the web and blogs as the United States descends into the predicted economic recession, and how that recession will impact the global economy in general. The glory days of top income producing bloggers might be a thing of the past as the advertising market shrinks with the shrinking economy.

Are you thinking about and reconsidering how you are using, or abusing, your blog when it comes to the economy of the blogosphere?

Neuroscientist reveals a new way to manifest more financial abundance

Breakthrough Columbia study confirms the brain region is 250 million years old, the size of a walnut and accessible inside your brain right now.

Learn More

Picture of Lorelle VanFossen

Lorelle VanFossen

The author of Lorelle on WordPress and the fast-selling book, Blogging Tips: What Bloggers Won't Tell You About Blogging, as well as several other blogs, Lorelle VanFossen has been blogging for over 15 years, covering blogging, WordPress, travel, nature and travel photography, web design, web theory and development extensively as web technologies developed.

RECENT ARTICLES

TRENDING AROUND THE WEB

7 signs you’re in a relationship with someone who lacks emotional depth

7 signs you’re in a relationship with someone who lacks emotional depth

Baseline

10 personality traits of men who show true loyalty in a relationship

10 personality traits of men who show true loyalty in a relationship

Global English Editing

10 signs you’re giving way too much and your partner is taking advantage of it

10 signs you’re giving way too much and your partner is taking advantage of it

Small Business Bonfire

4 zodiac signs who are definitely on the right path in life

4 zodiac signs who are definitely on the right path in life

Baseline

7 clever ways to show a master manipulator you won’t play their games

7 clever ways to show a master manipulator you won’t play their games

Small Business Bonfire

10 subtle signs you are actually an extremely likable person

10 subtle signs you are actually an extremely likable person

Global English Editing