Over half of B2B marketers don’t embrace corporate blogging

According to the preliminary results of ongoing survey by Forrester, over half of B2B (business to business) marketers do not have a corporate blog, or are still figuring out their strategy.

One in three said that they were open to blogging but were just experimenting with the medium.

Five per cent said that they’d tried blogging but that it hadn’t worked out or wasn’t delivering the results they’d expected (I wonder what timescale they gave it before abandoning it?)

Encouragingly, though, 8% said that they actively promote blogging, while 7% said that it was an essential element of their marketing strategy.

See Also

Six months ago, another survey suggested that just five per cent of Internet marketers used blogging as a tool for achieving sales and marketing objectives.

Of course, with relatively small surveys, it’s going to depend partly on who’s being asked the questions. The Forrester survey remains open to participants until this Monday, 11th February.

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of Andy Merrett

Andy Merrett

Andy Merrett is a London-based full-time blogger writing for several Shiny Media technology blogs and various other projects. Find him on Facebook and Twitter.

RECENT ARTICLES

TRENDING AROUND THE WEB

5 zodiac signs that thrive during the quiet hours of the night

5 zodiac signs that thrive during the quiet hours of the night

My Inner Creative

8 little-known body language signs that reveal what someone is really thinking

8 little-known body language signs that reveal what someone is really thinking

NewsReports

Women who are heavy to be around usually display these behaviors (without even realizing it)

Women who are heavy to be around usually display these behaviors (without even realizing it)

Hack Spirit

5 zodiac signs who seem calm on the surface but often carry a storm within

5 zodiac signs who seem calm on the surface but often carry a storm within

Parent From Heart

9 signs you’re dealing with a truly difficult person, according to psychology

9 signs you’re dealing with a truly difficult person, according to psychology

Global English Editing

If a man uses these 7 phrases in a conversation he isn’t a very mature or self aware person

If a man uses these 7 phrases in a conversation he isn’t a very mature or self aware person

Global English Editing