This is the seventh post in our “How I Blog” series. To read the rest, visit the archives. Interested in participating? Drop us a note about ‘How I Blog’ along with a photo or yourself or your blogging space at tips [at] blogmedia [dot] biz.
Rich Ottum, Editor, Blogger.
Most of the subject matter for my blogging is inspired by my online and offline reading habits. To aid in the process of reviewing topics, I use the Bloglines RSS reader with separate folders for the multiple blogs I author. I scan Bloglines at least twice a day. I also subscribe to several marketing industry email newsletters, which provide topic-specific content I can review.
In the evening, I read business magazines, and dog-ear or tear out pages to leave by the computer for future use.
When I am ready to post, I use the Post2Blog blog editor for my TypePad and Word Press blogs, or logon to the Movable Type CMS for my network blog. I check visitor statistics once a day for tips to fine tune popular topics.
Rich Ottum is the blogger of Marketing Blurb, part of the Know More Media network, as well as The eStrategyOne Buzz
