How controlled should a corporate blog be?

I think corporate blogging is difficult.

It’s a frequently updated reflection of the company it represents, yet visitors can see through spin, jargon, and ‘corporatese’ very quickly.

A recent press release focused on the UK private number (license) plate business Regtransfers.co.uk, who took a somewhat unorthodox approach to their business blog.

The blog was originally intended to be a news outlet where the company would announce offers, competitions and other items of interest to motorists and cherished plate enthusiasts. That’s still the case – to an extent – except that the company blogger now produces content that is not entirely what management had in mind when they originally agreed to the project.

The blog now includes video footage of employees playing musical instruments, and profiles that blatantly poke fun at members of staff, for example:

At only eight years of age, Adam is one of our youngest employees. Despite his youth and the fact that much of every afternoon has to be set aside for a glass of milk and a nap, he is a valued team member.

“You are a personalised number plates company,” said one slightly disgruntled visitor, “not Tiswas [a UK kids TV show from the 1980s] or Monty Python.”

However, most of the reaction has been favourable.

See Also
Engagement Ramp-Up

How much control should the management have over their blog, and how far can the comedic posts go before they become detrimental to the company image?

Personally, I’m more perturbed that the company’s site is hosted on a Blogger account. It doesn’t exude quite the right image.

As a small company, I think they get away with it all. It’s hard to imagine GlaxoSmithKline or Barclays Bank doing the same thing.

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of Andy Merrett

Andy Merrett

Andy Merrett is a London-based full-time blogger writing for several Shiny Media technology blogs and various other projects. Find him on Facebook and Twitter.

RECENT ARTICLES

TRENDING AROUND THE WEB

7 chilling signs a narcissist is setting you up for emotional destruction (without you realizing it)

7 chilling signs a narcissist is setting you up for emotional destruction (without you realizing it)

NewsReports

I’m a 37-year-old, successful, child-free woman. Yet to many, the latter makes me a failure

I’m a 37-year-old, successful, child-free woman. Yet to many, the latter makes me a failure

Hack Spirit

If you’ve let go of these 7 toxic habits, you’re experiencing genuine personal growth

If you’ve let go of these 7 toxic habits, you’re experiencing genuine personal growth

Global English Editing

5 Zodiac signs who flourish when single but struggle in relationships

5 Zodiac signs who flourish when single but struggle in relationships

Parent From Heart

5 zodiac signs that pretend not to care but feel everything deeply

5 zodiac signs that pretend not to care but feel everything deeply

My Inner Creative

I felt lonely and miserable after my divorce. These 7 simple habits turned my life around almost overnight

I felt lonely and miserable after my divorce. These 7 simple habits turned my life around almost overnight

Global English Editing