Blogs influence the spending habits of tight-arses who shop at thrift stores, according to a new study.
The study of 14,000 people (a serious number) by Ohio firm Big Research of Dollar General and Dollar Store customers, two stores that sell items for $5 and under, found that blogs influenced spending habits in up to 11% of cases in particular product categories.
In a profound and earth shattering find, the study concluded that overall, for Dollar Store customers, blogging has greater influence than Dollar General bloggers on their purchase, a figure that’s sure to get people changing their blog posting habits.
(via Steve Rubel/iMedia Connection)
