A Pop-up Ad Does Indeed POP-UP

Every now and then I am greeted by a little pop-up window of smiley happy digital faces bouncing up and down – la la la lalala. Tonight I got to bust the piniatta window with what looked like a colorful animated my little pony in physchadelic atire animation and I closed the window after I popped his booty.

*command W* …and it was gone.

smileyface.jpgA pop-up window rarely gets through Firefox’s security, but when one does on occasion, all it does is cause me to smile, giggle, hit *command W, and proceed with my day. I truly find it more bothersome and attacking to see a bouncy, flashing, ad reading click me, hit me, pick me, while showing me products, advertisments or people laughing, crying or making noise and in general causing visual pollution on the net within a site I am browsing ‘€“ especially a blog.

It hurts my eyes. I have no problem reading, enjoying, interacting or working on the web. The lone sole time I click from a page is simply when ads are appearing as descibed in the above pragraph, lack of accessable legibility (that is i.e. not able to scale font sizes). And what bugs me most is when I end up on a page and there is NO link to go to another page.

*Command W*

That is a sure fire way to get people to stop reading your site, by not providing a link out to anywhere or even one back into your site. Albeit, even with links no one, for sure, will click it. They could just *Command W* the window or the tab for that matter. But if you had links it would give them another choice ;)

I browse the web a considerable amount. The content is so good sometimes that I will resize my window to block out ads. I actually don’t mind doing is. But if your site cannot be resized to block out movement or turn off video or sound I click a link when there is one or *Command W* the window or tab. At least when a pop-up ad does indeed POP-up it knows enough to open in behind the window I am currently browsing.

marshall.jpgWhy chance having crazy ads on your site. Please don’t talk, blink repeatedly or incessantly show me many ads fighting for more attention than your content. In all honesty one rule I learned a decade ago was you only have a few seconds to engage a potential reader. Websites are like books in the way books are silent and sometimes engaging. There are different chapters (links). Above all a website is a medium of it’s own. It is not TV nor radio although it contains elements of both. The TV and radio that succeed online are the ones who allow the user to click, choose and hence engage with. This has been my experience.

A long, long time ago…
I can still remember
How that music used to make me smile.
And I knew if I had my chance
That I could make those people dance
And, maybe, they’€™d be happy for a while.

But february made me shiver
With every paper I’€™d deliver.
Bad news on the doorstep;
I couldn’€™t take one more step.

I can’€™t remember if I cried
When I read about his widowed bride,
But something touched me deep inside
The day the music died.

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So bye-bye, miss american pie.
Drove my chevy to the levee,
But the levee was dry.
And them good old boys were drinkin’€™ whiskey and rye
Singin’€™, “this’€™ll be the day that I die.
“this’€™ll be the day that I die.”

americanpie.jpgI remember this generation of music. It was my parents generation. The internet is a generation all it’s own. The issues are different now. I see that generation holding on. I wish, yes I wish they could let go, to the future of personal choice online now. The chorus of this song has been interpreted adnosium but one I found that is intriguing pertains to us, users of the internet. Insert the word “internet” where “chorus” appears;

The chorus marks the passing of that culture and its values…

What is my point. Other than feeling like I want to burst; my point is to KISS – keep it simple stupid. Funny thing is, I learned to KISS from the generation before me. Some ideas are timeless though.

*Mac command W. Not to sure what the command is for a PC. Anyone?
*Update – emailed in the reply: PC, it’€™s alt + f4

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Jessica Doyle

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