Benji Wiedemann and Alex Lampe, founderson of Wiedemann and Lampe design company, are revolutionizing traditional brand consulting. By adroitly merging culture with commerce and utilizing their respective strengths in design and technology, they craft impactful brand experiences tailored uniquely to each client.
This dynamic duo bases their novel approach on a deep understanding of each client’s vision and values. They believe in building a brand – it’s not just about crafting a logo or running a campaign, but about creating an experience that fortifies the relationship between a brand and its audience.
Operating from close to Spitalfields, London, their workday reflects their global reach. Virtual Middle Eastern workshops, UK and European client presentations, and New York team liaisons all form part of their routine. The day usually culminates with west coast client calls around 6 pm.
Before venturing into their own business, Wiedemann and Lampe developed a strong repute at Lewis Moberly.
Wiedemann and Lampe: Merging culture and commerce
Appreciating each other’s skills and shared entrepreneurial vision, they decided to establish their own creative venture. What started as an idea scribbled on a napkin has now transformed into a globally recognized design business.
The success of Wiedemann and Lampe is not just due to their individual strengths, but also their mutual respect, friendship and shared vision. Their collaboration is both productive and enjoyable, serving as a testament to the central role relationship-building plays in the business world.
With a shared philosophy of ‘We both yearned to fill a creative void,’ they continually challenge conventional branding methods. Their innovative mindset propels them to create groundbreaking strategies that result in lasting, positive impacts. This philosophy is not just about strategy; it underpins their entire framework, leading to successful outcomes for their clients.
