Janet Borgerson and Jonathan Schroeder have recently released a book, which is the final installment in a trilogy devoted to the history of vinyl records. This publication focuses on their role in shaping ideologies of success and the American Dream, using personal development and immersive experiences as a lens.
In their profound exploration of the vinyl records era, the authors have recognized themes that include idealized depictions of home, family, romance, and even the assertions of Cold War victories in everyday life and outer space scenarios. These themes are portrayed not only in the music itself but are diligently woven into the album cover art as well.
One fascinating observation in their research was the correlation between the color scheme on album covers and the melancholic or uplifting mood expressed in the album. Darker hues were associated with melancholic content, while brighter tones reflected a more joyful mood.
Preserving the historical and societal contexts behind the creation of these artifacts was a key focus of the authors’ research. They noted the influence the cultural ethos of the time had on the album’s design and content. For instance, the triumphs of the Cold War bravely took form in a variety of album art.
Delving into the realm of love, relationships, family, and home, the authors found that these intimate themes often transmitted warmth and relatability, establishing a stronger connection between the artist and the listeners.
The authors’ perspective approached these vinyl records not merely as music carriers, but as historical artifacts encapsulating the essence of an epoch.
Their immersive exhibition showcased these vinyl record artifacts, providing an interactive socio-cultural experience of the mid-century era.
Exploring vinyl records’ influence on American ethos
This exhibition was an effective tool in challenging traditional notions, opening dialogues about the historical significance of these records.
The authors also traced the aesthetics of Midcentury Modern design on record cover illustrations. They argued that its simplicity and minimalism mirrored the cultural ethos of the time – a thrust towards progressiveness and modernity.
In their penultimate book, Borgerson and Schroeder explored the influences of dance-themed records on America’s cultural diversity and evolutionary musical trends. The book was a testament to America’s changing cultural, social, and economic dynamics through the lens of these records.
The final book considered vinyl records that dispense advice on sales strategies, quick reading, and sports, embodying the American ideal of self-sufficient success. These records encapsulated the mid-century desire for constant improvement and achieving the American dream through individual autonomy and application of learned skills.
The concept of self-help vinyl records dates back to the beginning of the phonographic age, with Thomas Edison envisioning its use for recording informative lectures amongst other functions. As the format evolved, these records encompassed various genres of learning materials and evolved into a tool for individuals to improve their lives independently. This legacy continues to thrive today in modern digital formats, marking a significant legacy in educational technology.
