Beth Haiken, Vice President at Method Communications, ardently supports building connections with undiscovered digital media platforms as a key element of impactful Public Relations (PR). The belief here is that forging such alliances can magnify a brand’s messaging while nurturing customer trust.
Establishing relations involves actions like quick response to inquiries, offering exclusive updates, and serving custom content, all of which can cultivate beneficial exchanges. Moreover, contributing to these platforms can bolster brand reputation, making way for lasting collaborations.
In today’s world, where being seen in the digital space is vital, the primary task for PR practitioners is convincing executives of the value these untapped media services offer. This includes helping them grasp how these overlooked services could escalate their company’s visibility and renown.
Going the unrecognized media way can cater to a more extensive, targeted audience, thereby carving more substantial customer bonds. Subsequently, a PR representative must broaden their horizons and consider these hidden resources as a part of their communication strategies. The focus is steering towards creating a dialogue rather than enforcing monologues.
Extending an embrace to such overlooked digital media forms depicts a progressive step in the PR industry, where staying flexible and open to changes often paves the path to success. These platforms showcase unique traits that maximize customer interactions. Opting for them facilitates businesses in exploring untraditional marketing routes from fresh perspectives.
Adjacently, Haiken offers a solution of collecting and presenting intensive platform-specific details such as background, target audience, past accomplishments, how it aligns with the company’s targets, and its social media performance.
Boosting brand trust with overlooked digital platforms
She stresses on the creation of a clear, captivating value proposition to allure potential partners. This proposition should project an image of the platform’s unique traits, its latent growth potential, and its ability to generate profits while meeting the company’s strategic aims.
In the same vein, she endorses making use of storytelling as a persuasive tactic. Narratives, when explaining the growth of media relationships, become crucial. A symbiotic association with a smaller-scale publisher proves advantageous, particularly if this association ends up influencing a persuading newsletter selection.
According to Haiken, strategic planning is another crucial procedure. A single auditory story can lead to the generation of new authorship prospects, contributing to the overall company’s media goals. The subtlety lies in ensuring that the created content aligns with the company’s vision as part of a strategic narrative.
Gaining adaptability while dealing with non-responsive executives is also crucial, as advised by Haiken. Persistence in communication and patience, while reaching out to these executives, can yield favorable engagement. In conclusion, adaptability, communication, relationship building, and proactiveness form the foundation to successful executive PR as per Haiken’s insights.
