Promoted Accounts are now officially showing up on Twitter accounts. The new advertising solution from Twitter allows brands to appear on users accounts as “Who To Follow” suggestions.
The program is setup to display possible follow suggestions based on a users Twitter preferences. According to the company, the program uses proprietary algorithms to determine if a user would like the suggestions they are receiving, allowing for account specific targeting.
The launch of the new program has arrived quickly, being announced by company CEO Dick Costolo just last week.
While the program has officially launched, the “testing phase” means only a few companies are currently allowed to use the system, however once testing is completed the program is expected to open up to new advertisers.
Promoted Tweets are also being tested on third-party apps, but have yet to be widely released. The Twitter API for Promoted Accounts is also severely limited to only Twitter selected developers.
Here’s a closer look at how “Who to follow” suggestions look:
