PaidContent is reporting that Tumblr has received another 4.5 Million Second Round of Financing from Spark Capital and Union Square Ventures.
Tumblr is a great microblogging slash scrapbooking like service for the creatively minded. It will be interesting to see what premium services they begin to role out over the months to come.
If blogs are over, tumblelogs never even got going. But that isnโt stopping Tumblr, short-form scrapbook bloggingโs biggest exponent, from raising a $4.5 million second VC round. Beefing up, the outfit is adding former Time Warner (NYSE: TWX) technology SVP John Borthwick to its board and former CNET director John Maloney as president. The investment is led by Spark Capital and involves Union Square Ventures, who together led Tumblrโs $775,000 first round.
Part way between a blog and a Twitter microblog, a tumblelog is a space on which people publish short mixed-media posts. David Karp, who worked with Maloney at UrbanBaby, started Tumblr last year and has had just three staff; now it claims 15 million monthly uniques. In the release, he said the investment โpresents some fascinating opportunities to grow the business and prove a sustainable modelโ. That will involve a premium model slated for Q1, though Karp also alluded to โa revenue strategy that leverages both Tumblrโs publishing platform and communityโ Advertising? Not yet, Karp tells AllThingsD, which values Tumblr at $15 million.
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