TikTok recently announced plans to develop tools that allow brands to use AI-generated avatars in their ads. This move aims to offer an innovative opportunity for brands to improve their advertising strategies by enabling more personalized and engaging customer interactions.
While this bold step may raise some privacy concerns, TikTok believes that it has the potential to revolutionize the future of digital advertising. The new toolkit currently under review is specially designed to integrate virtual endorsers with brand promotions thereby creating engaging experiences for viewers.
These virtual characters can be customized to align with the brand’s messaging, effectively boosting customer attention and brand recall. The proposed tools foster a seamless fusion of the digital and physical world, thus revolutionizing the landscape of brand promotions.
The two types of AI-based avatars include one type generated from video footage of paid actors and the other type allowing companies to customize avatars of a specific creator. Both options offer a unique opportunity for brand promotion.
These new tools provide brands a higher degree of control over the avatars and settings.
Introducing AI-based avatars in TikTok ads
The innovative addition of a dubbing tool also supports multiple language offerings, thereby expanding global accessibility. TikTok also assures that these AI-powered ads will be clearly labeled for transparency sake.
This savvy technology aims at augmenting human creativity, not replacing it, thereby assuring users and alleviating fears of artificial intelligence replacing human input in content creation.
Jessy Grossman, founder of Women in Influencer Marketing, echoes this sentiment. She lauds this initiative, citing AI’s potential in fostering creativity and productivity among content creators. She recommends AI as a useful tool in understanding evolving trends in the influencer market.
Brands are set to gain valuable insights into consumer behavior and preferences, consequently enhancing marketing campaigns and fostering deeper customer engagements. So, as technology merges with marketing, it certainly paves the way for a new future in digital brand promotion.
