TikTok is ushering in a new era of digital advertising with the launch of tools allowing brands to create AI-based avatars. The avatars can be designed by brands with either pre-existing templates or from scratch, imitating specific personalities.
The revolutionary feature is set to enable a novel way of interaction and branding on TikTok. By leveraging realistic representations based on users who have consented to commercial use, brands can connect with their audience more personally.
This innovative approach to advertising is expected to dramatically enhance brand campaigns. Any concerns regarding misuse are being addressed by TikTok pledging top priority to user privacy.
The power of this technology lies in the ability to fully customize avatars. Brands can control the avatar’s speech, movements, and even emotions to make the communication feel more personal and engaging.
Introducing AI-avatars in TikTok advertising
A built-in voice-over tool adds the capacity to speak in multiple languages, thereby enhancing global customer interaction.
TikTok asserts that these AI-driven avatars stand to expand human creativity without supplanting it. Indeed, AI does not aim to replace human roles but rather to augment them, offering content creators the potential to produce more, faster, and without compromising creativity.
Jessy Grossman, the founder of Woman in Influencer Marketing, affirms this view. She suggests AI’s role is of support, helping creators maintain their integrity and individuality while providing valuable insights into trending content, user engagement and actionable analytics.
In contrasting the notion that AI merely processes data, Grossman posits that AI sets the stage for humans to bring in their unique touch. Despite its analytical power, AI cannot replicate the emotional intelligence intrinsic to human cognition, crucial for crucial business decision-making and crafting effective communication.
Therefore, as TikTok ventures into AI branding, the human element remains a significant asset. This new era paves the way for a blend of AI capabilities and human creativity to redefine advertising in the digital landscape.
