The food and beverage specialist company, The Story, recently welcomed Tarita Mullings as its new co-Managing Director. Tarita will be working shoulder to shoulder with Alex Smith, the current Managing Director, fueling the company’s future growth.
This reshuffling of the managerial deck follows a significant boost in revenue and clientele due to a successful partnership with a major global drink enterprise. The collaboration marked an exciting turning point for The Story, prompting a strategic reevaluation of the management to align better with their growth perspective and future goals.
Tarita’s promotion acknowledges her eight years of tireless commitment to the company, coinciding with a period of mourning for The Story, who recently lost their founder, Ailana Kamelmacher.
Tarita Mullings’ promotion at The Story
As such, Tarita’s ascent to leadership also marks the dawn of a new era for the company.
Over the years, The Story has garnered attention with its successful business deals and partnerships, particularly one with Mortlach Whisky. They launched Philippe Starck, the acclaimed designer, as the new creative director, further emphasizing The Story’s ability to foster influential partnerships and lead innovative marketing strategies.
The Story now aims at widening its services through collaborations that nurture reciprocal growth. Tarita and the team are eager to harness the company’s prowess in the food and beverage field and amplify their reach. In doing so, they aim to keep up with the high standards set by Kamelmacher, delivering exceptional outcomes to a prestigious clientele that includes renowned brands like Tony’s Chocolonely and Sipsmith.
