StudioDBD has unveiled its new brand identity for Stockroom, a cultural hub in the Merseyway Shopping Centre. This revamp is in light of the evolving town centre environment due to e-commerce and remote work trends. The newly designed aesthetic is aimed to inspire the community and attract visitors with its modern and vibrant feel.
Stockroom aims to be an inclusive venue featuring a library, a children’s learning space, a café bar, and more, serving a wide demographic. This project has come to fruition through a collaboration between StudioDBD, Martin Carr, and Graham Lister. The branding designed emits vibrant colours and intriguing illustrations, reinforcing Stockroom’s vision as a thriving and inclusive space for a variety of artistic expressions.
The name ‘Stockroom’ carries a unique split into ‘Stock’ as a tribute to its Stockport roots and ‘Room’ denoting the various activities it houses. Additionally, the double ‘O’s in the logo signify openness and a space for an array of creative displays. These design nuances aimed to resonate with Stockport’s rich cultural heritage and create a distinctive brand identity.
Inspired by Merseyway shopping centre’s Brutalist architecture, the branding design honors the past while embracing the future.
StudioDBD’s dynamic rebranding of Stockroom
It encapsulates Stockport’s rich history and its forward-thinking philosophy, sculpting a living cultural exchange that evolves through interaction. The brand focuses on user engagement and community involvement, creating a sense of belonging and identity.
The brand design also includes visual representations created by the local community, who were involved in workshops to depict their image of Stockroom. This participatory approach added a unique element to the design and fostered a sense of connection within the community, highlighting the eclectic nature of Stockroom. The community’s representations became key in shaping the brand’s identity, inviting an intimate understanding of the Stockroom narrative.
With its communication strategy focusing on simplicity and clarity, StudioDBD places inclusivity at the core, branding Stockroom as an accessible venue for all. The designers are not only targeting local audiences, but also a wider demographic, by designing promotional materials that underline Stockroom’s commitment to inclusivity and diversity. They aim to transcend beyond the physical boundaries of the venue and convey that every visitor is valued. This strategic approach aims at creating a loyal base that continuously endorses Stockroom as the top creative hub around.
