Belgian beer manufacturer, Stella Artois, recently launched an ad campaign humorously addressing the habit of patrons nicking pub glasses. The ad, titled ‘Missing Chalices,’ showcases drinkers subtly stealing Stella glasses in a playful nod to this common act.
The commercial, created by David New York, taps into a bit of subversive humor while showcasing a widespread problem in the hospitality industry. In true tongue-in-cheek style, the ad positions this behavior as a peculiar form of flattery.
Yet, in all humor, there’s a hint of seriousness. The campaign concludes with a gentle nudge to patrons, reminding them to refrain from pocketing these iconic chalices. After all, they’re an integral part of the Stella Artois drinking experience.
The narrative successfully captures viewer attention by presenting the stolen glasses as cherished keepsakes.
Stella Artois humorously tackles glass theft
And in this, the advertisement strategically conveys not just the glasses’ value but their symbolism – tokens of admiration and loyalty to Stella’s brand.
Adding flavor to the ad’s visuals is an engaging background song. This harmonious blend of sound and sight further enhances the appeal of the ad, making it a memorable 40-second experience.
The campaign also cleverly confronts the ‘Stella glasses’ issue and the discord it might spark among pub owners. However, it does so without committing to a clear standpoint, sparking curiosity and quietly creating awareness about the situation.
The magic behind this sensational campaign came from a collective team. Creatives from David New York, including Pancho Cassis, Sylvia Panico, Linus Oura, and Guilherme Pinheiro, worked on the project, under the direction from Rafa Damy. The Stella Artois side was represented by ABInBev’s Richard Oppy and Andre Amaral.
In conclusion, little else showcases Stella Artois’ gift for creating memorable advertisements like this campaign. It merges creativity and originality with emotional appeal, thereby reflecting the brand’s strengths and its connection with its patrons.
