California based sportswear company Marble Sportswear has applied to the USPTO for a trademark covering the word “Blog” is relation to clothing including Bathing suits, blazers, blouses, boots, bras, briefs, camisoles, caps, coats, dresses, gloves, hats, jackets, jeans, jumpsuits, leotards, neckties, nightgowns, overalls, pajamas, pants, pantyhose, raincoats, robes, sandals, shirts, shoes, shortalls, shorts, skirts, slippers, slips, socks, stockings, suits, sweaters, sweatpants, sweatshirts, T-shirts, tights, tuxedos, vests and warm-up suits. The net result, if successful, is that blogs and bloggers would no longer be able to use the world “Blog” on any article of clothing produced in the United States without the express permission of the company.
Full details of the application, including contact details for the company can be found here.