In today’s digital age, having an online presence is crucial for businesses, especially for e-commerce stores like Shopify and Woo, where online traffic is the lifeblood of their business. However, small and medium-sized businesses (SMBs) often struggle to generate organic sales due to the lack of tools and resources to thrive online. Hiring an agency is beyond their budget, and creating content is time-consuming and expensive.
Recognizing this problem, Ranti Dev Sharma, Jatin Mehta and Ayush Jasuja co-founded SpeedyBrand, a platform that provides affordable, high-quality SEO-optimized content using generative AI. This article explores how SpeedyBrand’s platform works, the potential benefits and concerns with using generative AI, and the competitive landscape in the market.
According to a survey by Infusionsoft, almost half of SMB owners handle content marketing themselves, indicating that they lack the budget to outsource this task. As a result, they often struggle to generate high-quality content that can attract and retain customers. The content marketing solutions that exist in the market are incomplete and require SEO expertise, making them inaccessible to many SMBs.
As a co-founder of SpeedyBrand at Vetan, a firm that assists SMBs with managing employee payroll, Sharma noticed this issue. He understood that businesses needed a variety of SEO tools and that it may be expensive and time-consuming to engage content strategists, authors, and agencies to handle their content marketing.
SpeedyBrand’s platform, powered by generative AI, offers a complete solution for SMBs to generate custom, SEO-optimized content for their website, social media, and other channels. Brands first choose a topic, and then the platform generates text and suggests images that might be appropriate for the type of content they’re generating.
Before being distributed to different channels, created material can be revised and further customized from the SpeedyBrand dashboard. Once the content goes online, businesses can monitor its performance using an analytics component.
Sharma claims that SpeedyBrand isn’t a content mill and that it takes measures to stop any damaging content that the platform’s AI might generate. He claims that SpeedyBrand’s AI can be adjusted to the tone of the brand and creates material that may be “plagiarized,” taking into account input from content adjustments to improve subsequent output.
SpeedyBrand is in a good position to help businesses with a cost-effective solution, especially during a recession that calls for cost-effective marketing solutions. With generative AI, SMBs can produce high-quality content without the need for SEO expertise or paying an agency.
SpeedyBrand saves a company’s marketing team hours of laborious marketing work, including strategy, content creation, and posting. Every day, Speedy offers them and their staff hours back so they can concentrate on the most important aspects of their business. SpeedyBrand is growing in the market with an estimated 50 paying customers and an annual recurring revenue of $100,000. Sharma believes it will hit $1 million in the upcoming year.
Using generative AI to generate content has drawbacks despite its apparent advantages. First off, generative AI has the potential to go rogue and confidently invent facts due to a condition called “hallucination.” Second, because of biases and imbalances in their training data, text-generating AI might spew toxic and blatantly unpleasant remarks. Finally, generative AI has been shown to plagiarize copyrighted work, which raises ethical concerns.
While Sharma claims that SpeedyBrand takes steps to mitigate these concerns, there is a need for third-party audits to verify the platform’s claims. The market is also getting crowded, with competitors like Typeface, Movio, Copysmith, Copy.ai, Sellscale, Jasper, and Regie.ai, using generative AI to create better marketing copy, imagery, and video for ads, websites, and emails.
The market for generative AI is growing, with a projected worth of more than $110 billion by 2030. As AI models become more advanced, they are changing the economy of the web, making it cheaper and easier to generate lower-quality content.
However, this also presents an opportunity for SMBs to adopt tools that could save time, money, and massive headaches associated with content marketing. SpeedyBrand’s platform offers a complete solution for SMBs to generate custom, SEO-optimized content, without the need for SEO expertise or hiring an agency.
SpeedyBrand’s platform, powered by generative AI, offers an affordable and complete solution for SMBs to generate custom, SEO-optimized content, without the need for SEO expertise or hiring an agency. While there are concerns with using generative AI to create content, SpeedyBrand claims to take steps to mitigate these concerns. With an annual recurring revenue of $100,000 and around 50 paying customers, SpeedyBrand is gaining traction in the market. The future of generative AI is changing the marketing landscape, presenting an opportunity for SMBs to adopt cost-effective marketing solutions.
SpeedyBrand is well-positioned to help businesses with an affordable solution, especially during an economic slowdown that requires cost-effective marketing solutions. By using generative AI, SMBs can generate high-quality content without the need for SEO expertise or hiring an agency. SpeedyBrand saves a company’s marketing workforce hours of marketing hustle — from strategy to content generation and then posting. Speedy gives them and their team hours back every day so they can focus on the core of their business.
SpeedyBrand intends to release more tools for text and picture generation using the money raised in the fundraising round. SpeedyBrand’s platform offers a full solution for SMBs to generate unique, SEO-optimized content without the need for SEO experience or engaging an agency, even if the market for generative AI is becoming more saturated.
First reported by TechCrunch.
