Six Apart and VideoEgg partner on video ads

Bloggers using TypePad will find it easier to integrate video ads into their content thanks to a partnership between VideoEgg and Six Apart announced today.

Six Apart will offer AdFrames ad units including Twig, which is an ad that stays in the browser window and can be expanded upon mouse over (one of the types of ad I hate, for what it’s worth).

The press release implies that the video units will be available to all publishers, though I’d be surprised if there was no quality control/bar to entry at all. It mentions that “launch partners” include Orbitcast, MediaBlab, Geeks are Sexy, Make Use of and Blog Net News, so perhaps it is fairly selective.

Six Apart’s executive VP, David Tokheim, said that it was the company’s goal to help publishers make money on the content they work hard to create.

See Also
"Robots.txt Limits"

“By partnering with VideoEgg and incorporating their proven performance-based AdFrames unit into our advertising solution, Six Apart provides great service and meaningful ad revenue to our publishers,” he said.

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of Andy Merrett

Andy Merrett

Andy Merrett is a London-based full-time blogger writing for several Shiny Media technology blogs and various other projects. Find him on Facebook and Twitter.

RECENT ARTICLES

TRENDING AROUND THE WEB

4 zodiac signs who are known to be the most physically beautiful

4 zodiac signs who are known to be the most physically beautiful

My Inner Creative

If you’ve lived through these 8 experiences, you’re mentally stronger than the average person

If you’ve lived through these 8 experiences, you’re mentally stronger than the average person

Hack Spirit

7 myths about introverts people need to stop believing

7 myths about introverts people need to stop believing

NewsReports

People who always assume the worst usually share these 8 pessimistic thinking patterns

People who always assume the worst usually share these 8 pessimistic thinking patterns

Global English Editing

5 zodiac signs that will experience a deep emotional healing in 2025

5 zodiac signs that will experience a deep emotional healing in 2025

Parent From Heart

People who pretend to be successful but are actually struggling to get by often display these behaviors

People who pretend to be successful but are actually struggling to get by often display these behaviors

Hack Spirit