Exciting news as the Romans clinch the spot as global communications agency for Ingka Centres. With 35 shopping centres worldwide, the Romans find themselves in a significant role, shaping Ingka Centres’ global presence with their innovative approach and expertise.
But what does this mean exactly? Well, the Romans will be rolling out promotional activities aimed at raising Ingka Centres’ visibility within the retail sector. The ultimate goal? To increase engagement with media, consumers, employees, and bring in more foot traffic to these centres.
This isn’t limited to just orchestrating marketing events. The Romans will also be coordinating various initiatives to make sure Ingka Centres are on everyone’s radar. They’ll do this by emphasizing interaction with all stakeholders, including media representatives and consumers.
Romans lead in global Ingka Centre communications
Don’t be surprised to see more visitors flocking to these centres soon.
Meanwhile, in the UK, two of the managed sites by Ingka Centres are Livat Hammersmith in London and Churchill Square in Brighton. Here, the Romans are expected to embrace diverse media platforms and strategies, blending corporate PR, employee engagement, consumer PR, crisis management, and a strong digital/social/influencer presence as part of their comprehensive approach.
What about Ikea? Not to worry. Ikea’s partnerships with Weber Shandwick handling corporate and public affairs in the UK are staying put – as are its global ties with Edelman, Milltown Partners, and Hill & Knowlton. The Romans are merely coming on board as additional support for Ingka Centres, and we’re excited to see how this partnership develops.
Stakes are high, as the Romans’ account is an impressive six-figure sum. Karolina Horoszczak, the head of global integrated communication at Ingka Centres, is full of praise for the Romans’ skill and creativity, and confirms that the financial strings will be safely held by Sam Hodges and Alex Perry from the Romans.
What an exciting time for the Romans! With over 140 staff spanning key cities like New York, London, and Dubai, along with big names like Supercell, Formula E, Heineken, Brompton, and Upfield in their clientele – it’s clear that the Romans are on the global communications’ centre stage. Stay tuned for more developments from this promising partnership.
