Ricky Strauss, the former Head of Marketing at Apple TV+, has officially resigned from his role, Apple has confirmed. Known for his creative genius, Strauss’ exit leaves a considerable void within the company and raises questions about who will step into his shoes.
While reasons behind Strauss choosing to step down are undisclosed, it’s speculated that he is seeking out new creative ventures. His absence brings about potential shifts within the dynamics of the team and company, from the ripple effect on various projects to the implementation of a potential succession plan.
Strauss took on his position at Apple TV+ in January 2023. He was responsible for managing marketing campaigns, advertising, and promoting original content, reporting directly to Tor Myrhen, Vice President of Marketing Communication at Apple.
Strauss departs from Apple TV+ position
His innovative marketing strategies played a pivotal role in raising the visibility of Apple TV+’s content. By managing all aspects of marketing communication, Strauss was able to significantly increase subscriptions and viewership for the streaming service.
Prior to his role at Apple, Strauss saw a successful career at Disney, notably contributing to the Disney+’s prosperous 2019 launch. He was the Marketing President for Walt Disney Studios and helped launch successful marketing campaigns for franchises such as “Star Wars”, “Incredibles 2”, and “Moana”. This experience not only blossomed his career but also left a significant impact in the entertainment industry.
Before his tenure at Disney, Strauss led Participant Media for seven years, achieving socially powerful Oscar-winning movies like “The Help” and “An Inconvenient Truth.” This work remains evidence of Strauss’s talent and is deeply admired within film industry circles. His roles not only earned him industry recognition and respect but also highlighted his major contributions to promoting socially meaningful narratives in entertainment.
Strauss’ departure has invigorated the industry conversation on the importance of socially impacting narratives in TV series and films. His unique genius and leadership will be greatly missed.
