Q&A: Participants from Global PR Blog Week

An interesting interview over at PR Week with Trevor Cook, Constantin Basturea, B.L. Ochman and the blogger about town and good guy Steve Rubel (thanks to Keith O’Brien for the tip).
“Ochman: You cannot control the message any more. Look at what happened when the Kerry-intern scandal broke. Bloggers beat it down in minutes. Bloggers are proud of the fact that they don’t have editors. That’s very hard for companies to swallow.”