Later this year, Monster Energy is set to introduce a new ‘performance’ drinks line in the UK and Sweden. Their aim is to tap into the expanding fitness and wellness market in both countries, attempting to revolutionize the energy drinks sector. These new drinks are set to roll out towards the end of the year.
The company is teaming up with The Heard, a communications solutions team, in a first project spanning multiple territories. The Heard secured this opportunity through a competitive pitch, highlighting their impressive proficiency in communication solutions.
Under Roxy Kalha’s guidance, The Heard will manage media relations, press office management, marketing strategies, communication plans, and ambassadorship prospects for Monster Energy’s new product line. The team, mainly operating in Sweden, is tasked with delivering a comprehensive communication strategy to increase brand awareness and product visibility in a competitive market.
Kalha and her team will also construct engrossing press releases, handle media inquiries, manage public relations issues, and negotiate potential ambassadorships to extend the brand’s reach.
Introducing Monster Energy’s performance drink line
The Heard aims to build a strong brand presence and create resonating narratives that connect with the audience.
This milestone is an essential part of Monster Energy’s strategic initiatives as they strive to reinforce their foothold in the Swedish market and explore new opportunities. The partnership with The Heard, underlined by Kalha’s expertise, signifies a promising and aggressive drive towards accomplishing these goals.
Running until the end of the year, the project may see an extended partnership between Monster Energy and The Heard, potentially well into 2025. Kalha expressed her excitement, stating, “We’re really excited about the opportunities this partnership with Monster Energy could bring, and if everything falls into place, we could see our collaboration extending way beyond this year, perhaps even until 2025.”
Praising The Heard’s keen understanding of specific markets and their role in the upcoming product launch, Léa Bourgeteau, Monster Energy’s Senior Communications Manager for Europe, acknowledged, “Their sagacity will undeniably play a crucial role in our forthcoming product launch.” Meanwhile, Kalha anticipates a successful product launch in the targeted markets.
Besides working with Monster Energy, The Heard represents other substantial clients like Rudy’s Pizza and Dutch Barn Orchard Vodka, known for their extensive commitment to these businesses.
In unrelated industry news, a former director of Teneo has joined Lansons | Team Farner, focusing on AI technology use in their digital branch. The Liberal Democrats plan to expand the lobbying register pending their success in the next elections, and First Bus, a UK operator, won a consumer PR contract regarding a salary guide addressing staff cuts in 2023 from The Works Search. The report was compiled on June 11, 2024.
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