The Story, a leading food and beverage communications agency, has announced significant management changes following its acquisition of the global Diageo PR brief. This highlights its ongoing growth and capacity to manage worldwide accounts.
The changes involve key personnel, intended to optimize workflow and client servicing. Notably, Tarita Mullings, after a ten-year tenure at the company, is promoted to co-managing director alongside the current director, Alex Smith.
Mullings’ in-depth knowledge of the company’s operations and culture prepares her well for this role. Smith, who has been serving as the Managing Director for several years, is eager to co-lead with her, emphasizing that Tarita’s skills and leadership will significantly aid the company’s progress.
The elevation of Mullings comes in the wake of the company founder, Ailana Kamelmacher’s death in October 2023.
Post-acquisition leadership reshuffle at The Story
Despite this loss, the new leaders are determined to continue her legacy with the thriving brand.
The Story has garnered several profitable global contracts, with powerhouse clients such as Diageo and Diageo-led Mortlach Whisky. They have shown clear marketing expertise and success in maintaining lasting relationships through effective communication strategies.
As part of their future plans, The Story plans to partner with specific service providers, enhancing the company’s market presence and diversifying its services. This collaboration aims to maximize profitability and customer satisfaction, setting the company off towards new business horizons.
Mullings and Smith, in their new roles, share the common ambition to reinvent creative ways to share their clients’ stories, while keeping their robust client base intact. With illustrious brands like Tony’s Chocolonely and Sipsmith under their wing, they strive to shatter existing paradigms and pioneer fresh approaches to retain and satisfy their clients.
