Make Your Link Lists Matter

Have you checked out this week’s link recommendations from Liz Strauss’ SOB Business Cafe, Engtech’s Best of Feeds, or Darren Rowse of Problogger.net’s Speedlinking? Why not?

Personally, I’m not a fan of link lists, especially when the link lists are just lists of links. But when it comes to good link lists, these bloggers know how to link.

When I find a link list. I don’t want just a list of links. I can get more information from a search engine. What I want to know is why these links matter? And why should they matter to me? Why are they important for me to visit? There has to be more to link lists than just a blogger’s say-so. I want to know why I should leave a blog to visit another, don’t you?

The three link lists just mentioned are excellent as they present the reasons why you should visit these recommended links in clear English. They don’t say “do it because I said so” or “you’re going to love this one!” They say, “The reason you need to visit this site is because…”

They sell the link.

Good bloggers understand that a link is a letter of recommendation for their readers to click away from their blog to visit another that they know will be so good, it will make the reader want to come back to their blog for more.

See Also

Who are your favorite link list providers? How do they link?

Do you offer your readers frequent link lists? How do you format them? Do you just link, or do you explain your links?


Lorelle VanFossen blogs about blogging and WordPress on .

Picture of Lorelle VanFossen

Lorelle VanFossen

The author of Lorelle on WordPress and the fast-selling book, Blogging Tips: What Bloggers Won't Tell You About Blogging, as well as several other blogs, Lorelle VanFossen has been blogging for over 15 years, covering blogging, WordPress, travel, nature and travel photography, web design, web theory and development extensively as web technologies developed.

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