JP Morgan Chase’s CEO, Jamie Dimon, has praised the application of the OODA loop (observe, orient, decide, act) for aiding corporate growth. This principle helps organizations stay nimble, fostering innovation, and hastening decision-making processes. JP Morgan Chase utilizes the OODA loop not as a concept, but as a routine practice, cementing their presence in the competitive banking and finance sector.
Originally developed by Col. John Boyd for military use, the OODA loop presents a strategy for quick and effective response in pressing circumstances. It’s far-reaching practicality is seen in business, law, sports, and numerous other sectors. Be it a law enforcement officer in tactical training or an athlete on the field, the OODA loop remains a valuable aid for prompt decision making.
In our current volatile, uncertain, complex, and ambiguous (VUCA) business landscape, swift adaptability is key. AI technology, despite its merits, falls short in navigating the complex nuances of human interaction, limiting its application in PR.
OODA loop’s influence on corporate adaptability
While AI systems strive to keep up with the evolving nature of human communication, the need for human involvement in effective PR management remains indispensable.
Studies from Harvard Business School spotlight the quintessential human ability to understand and adapt to their surroundings. This skill significantly influences interpersonal communication, problem-solving strategies, and innovation. As such, learning to strike a proper balance between automated processes and the human touch becomes pivotal in navigating the VUCA business environment.
Despite the promising advancements in AI, authorities like Professor Sheena Iyengar from Columbia Business School argue for the irreplaceable role of human judgment and understanding. AI may be able to identify patterns and analyze data, but it lacks in creativity and empathy. These human-driven qualities, combined with AI technologies, could possibly lead to better outcomes for various enterprises.
As discussed by Michael Cherenson, EVP SCG Advertising + Public Relations, and Mark McGrath, Chief Learning Officer at an adaptive strategy consulting firm, businesses that prioritize human adaptation are most likely to succeed. Companies should focus on resilience, creativity, and empathy to stay competitive. Transitioning away from theoretical models to real-world adaptability and human connection might be the key to survival and prosperity in the ever-evolving business landscape.
