In recent news, Ingka Centres has enlisted the services of The Romans, an esteemed PR firm, to helm its worldwide communication campaigns. The Romans triumphed over nine other contenders to secure this significant role, which proves Ingka Centres’ ongoing dedication to improve its global outreach. Known worldwide for its operation of 35 notable shopping centres, Ingka Centres’ partnership with The Romans will likely enhance its international presence even further.
Ingka Centres is a key component of the Ingka Group, which also encompasses Ikea Retail and Ingka Investments. Each year, over 352 million people flock to its Ikea-based ‘meeting places’. In the UK, Ingka Centres commands tremendous respect for their management of Livat Hammersmith in London and Churchill Square in Brighton. Excellent retail experiences, relaxed shopping, and outstanding dining define these strategic locations, tightly associated with Ikea’s globally recognized brand.
The Romans now shoulders the vital responsibility of crafting integrated communication campaigns for Ingka Centres.
Ingka Centres taps The Romans for global PR efforts
This effort aims to rejuvenate their retail persona, attract a broader consumer base and stimulate more interaction with the media, customers, and staff members. This strategic collaboration is designed to pull in more shoppers to not only Ingka Centres but also to the Ikea outlets present within them.
The Romans’ long-term association involves the supervision of all media elements of Ingka Centres. Their purview extends to corporate PR, employee engagement, consumer PR, crisis management, and managing digital and social liaisons, including influencer relations. The goal is to create seamless integration and interaction across all platforms.
In an interview, Belén Frau, Ingka Group’s Global Communication Manager, disclosed that Ikea teams up with Weber Shandwick for corporate and public affairs in the UK. She also recognized the roles of Edelman, Milltown Partners, and Hill & Knowlton in managing global PR, events, and public matters. These professional collaborations have helped fortify Ikea’s global brand image and expansion.
Karolina Horoszczak, Ingka Centres’ head of Global Integrated Communication, extended her praises towards The Romans for their superior integrated communication skills and strategic creativity. Alex Perry, Client Services Director, and Sam Hodges, Corporate Executive Director, are set to lead The Romans’ account management, adding to the triumvirate’s anticipation for this future undertaking.
