Granta Veterinary Specialists (GVR), a well-respected small animal clinic, has announced the creation of a new corporate website. Collaborating with a creative agency and a digital partner from Cambridge, this new website is designed with both pet owners and referring vets in mind, offering easy navigation and accurate information. Not only does the site showcase GVR’s services such as surgery, imaging, and rehabilitation, but it also provides expert medical advice for pet health. This is a clear representation of GVR’s commitment to improving client interactions and strengthening their relationship with the broader veterinary community.
For GVR, situated in Linton, this website is a step in refining its brand image under a creative team’s guidance. The team is responsible for developing the brand statement, focusing on their consistency in adhering to ethical veterinary procedures, and creating a distinct visual identity. The goal is to enhance their reputation across different platforms, focusing on their use of advanced technology and industry best practices to provide the best animal care.
The new website, complete with its impressive visual identity, cleverly ingrains local elements of Linton to foster a deeper connection with the community. By doing so, GVR aims to present itself as a trusted veterinary service that places great importance on high-quality veterinary care and reverence for animal lives.
The main purpose of the site is to provide a quick and easy method to access service information and specialist advice.
Enhancing client interaction through GVR’s website redesign
It simplifies referrals and appointments and comprehensively caters to the needs of pet owners. Thanks to an intuitive interface, vets and pet owners can easily locate vital resources and professional advice. In addition to veterinary support, the website offers pet owners the essential information they need when utilising GVR’s healthcare services.
By guaranteeing transparency through a detailed breakdown of costs for different services, the website bolsters trust with its clientele. Likewise, the website’s vibrant aesthetics and intuitive interface mirror GVR’s unique brand identity, offering a smooth online experience. This amalgamation of functionality and content solidifies GVR’s esteemed position within the pet care industry.
This project, including ideation, development, and launch, was completed within a span of 12 weeks. The partnership with the creative agency, known for their proficiency in brand positioning and management of corporate design in print and digital formats, further strengthened the project. Looking ahead, there are plans to continuously enhance the website, with new features and regular content updates on the horizon.
