The New York Times reported that Google is working with Dow Jones, Conde Nast, Sony BMG Music Entertainment and other large content companies to syndicate their video content on other Web sites.
The videos appear inside Google ad boxes on sites that are relevant to the content of the videos and advertisements run during or after the content. There are already video ad networks that make similar deals, and NBC Universal is attempting something similar, the report said.
On the same note, Google and the NBA are currently conducting a test to syndicate NBA video content across Google’s AdSense network, adding to the growing list of content providers sharing engaging, relevant material with participating publishers. As part of this test publishers small and large, cutting across a variety of categories, will receive syndicated clips of top-flight NBA action.
