Foursquare Monetization Coming In The Form Of Targeted Ads

Dennis Crowley Talks Foursquare Ads

Foursquare CEO Dennis Crowley is bringing monetization to his company’s location based service with the help of monetized ad spots that are targeted to certain user groups, such as repeat customers.

Crowley was speaking at the?Pando Daily event in New York on Thursday night where he announced the discounts program. Users will find discount ads under the Explore tab. According to Crowley the Foursquare ads will be??targeted just at local, and exclusively on mobile.?

At this time the trial period will include around 25 customers including?Best Buy and Old Navy. If users respond favorably to the sponsored ads more will roll out in the future.

Foursquare waited to release the program because the company will still figuring out how to more effectively understand their collected user data. According to Crowley:

?We just now have the tools to build the recommendation engine, to build the dashboard.”

See Also
"Unveiled Shortlist"

Crowley says the company’s revenue model through 2015 will place the location based services provider right in line with Twitter and Facebook no a “revenue-per-user” basis.

With its ability to target users as they are near locations Foursquare could arguably create a more effective ad platform that actually created customers while promoting spur of the moment purchases.

 

Feeling stuck in self-doubt?

Stop trying to fix yourself and start embracing who you are. Join the free 7-day self-discovery challenge and learn how to transform negative emotions into personal growth.

Join Free Now

Picture of James Johnson

James Johnson

RECENT ARTICLES

TRENDING AROUND THE WEB

If someone does these 7 things within minutes of meeting you, they’re likely a narcissist

If someone does these 7 things within minutes of meeting you, they’re likely a narcissist

Global English Editing

7 small habits that will instantly boost your confidence and happiness levels, according to psychology

7 small habits that will instantly boost your confidence and happiness levels, according to psychology

Hack Spirit

4 zodiac signs who always keep their promises

4 zodiac signs who always keep their promises

My Inner Creative

8 signs you’re in the presence of a high-quality woman, according to psychology

8 signs you’re in the presence of a high-quality woman, according to psychology

Global English Editing

5 zodiac signs who notice small details about life that most miss

5 zodiac signs who notice small details about life that most miss

Parent From Heart

Psychologists reveal that people without children tend to be happier than parents

Psychologists reveal that people without children tend to be happier than parents

NewsReports