Preliminary results from a survey carried out by the Radio Joint Audience Research (Rajar) — the official body in charge of measuring radio audiences in the UK — suggests that four in five people listen to podcasts at home.
The Press Gazette has gleaned some interesting snippets of information from the UK-based survey, the full results of which are due to be published later this month.
Results suggest that 4.3 million adults have downloaded or subscribed to a podcast, with 80% listening at home on their computer, rather than a portable media player.
On average, each listener downloads one or less podcasts per week, while the most popular time to listen to them is the evening. Most people do listen to the complete podcast, even though it’s much easier to skip and miss sections as compared to a traditional radio program.
(Via The Press Gazette)
