Facebook To Display “Premium” Ads As Users Log out

Coca Cola Brand Page for Premium Ad

Facebook Premium Ad Logged OutEach day nearly 37 million Facebook users click on the “Log Out” option of their account and now Facebook has announced plans to capitalize on those log out requests.

The company revealed on Wednesday that starting in April when a user clicks “Log Out” they will be served with “Log-Out” ads or “Stories.”

According to Mike Hoefflinger, director of customer marketing at Facebook nearly 37 million people log out of Facebook each day.

Listed as one of four new “Premium” ad spots during the Facebook Marketing Conference in New York the premise behind the new spots is to shift ads to brand Pages that don’t look like traditional ads but are instead based on status updates, questions and videos that are generally more interactive for users. 

Log-out ads, or “stories” as Facebook prefers they be called, are one of four new “Premium” products for advertisers that were announced at the Facebook Marketing Conference in New York. The other placements include right-hand ads on the homepage and ads within the News Feed on desktops. Both of those ads had been in circulation since at least early January.

According to Hoefflinger properly created premium ads such as those piloted by Dr. Pepper, Butterfinger and EA, deliver $3 of sales for every $1 spent by advertisers while providing five to 10 times the click-through rate of other ads on Facebook.

Facebook’s goal is to evolve their ad platform from simple display ads to a more symbiotic relationship in which storytelling leads users towards brands.

See Also
Enhanced SEO

Here’s one possible example of a logged out Premium ad page:

Coca Cola Brand Page for Premium Ad

 

Picture of James Johnson

James Johnson

RECENT ARTICLES

TRENDING AROUND THE WEB

8 traits of people who get irrationally angry at slow walkers

8 traits of people who get irrationally angry at slow walkers

Global English Editing

People who say “I’m fine” when they’re actually broken inside usually display these 7 behaviors, says psychology

People who say “I’m fine” when they’re actually broken inside usually display these 7 behaviors, says psychology

Global English Editing

7 behaviors of people who thrive when they’re the underdog, according to psychology

7 behaviors of people who thrive when they’re the underdog, according to psychology

Hack Spirit

7 evening habits of people who get mentally stronger as they get older

7 evening habits of people who get mentally stronger as they get older

Global English Editing

5 zodiac signs who would rather lose a limb than show vulnerability

5 zodiac signs who would rather lose a limb than show vulnerability

Parent From Heart

7 behaviors of people who get anxious when someone takes too long to text back

7 behaviors of people who get anxious when someone takes too long to text back

Global English Editing