Research conducted by Janet Borgerson and Jonathan Schroeder provides fresh insights into the cultural role of instructional and self-improvement vinyl records in mid-century American pop culture. Captivated by the artwork of album covers, the pair embarked on a journey to explore the significant impact these records had on social norms and behaviors.
These vinyl records covered a multitude of themes including ideal homes, love, dancing, and victories in the Cold War. Often dismissed as trivialities, Borgerson and Schroeder found valuable perspectives on societal values and aspirations of the time within these records. They highlight the remarkable role of mass communication in personal and societal development during the mid-century era.
Furthermore, their research involved a meticulous examination of the records, which held symbols and illustrations illustrating consumer trends and cultural nuances.
Decoding societal norms with mid-century vinyls
The pair observed the Midcentury Modern design from a new perspective, showcasing how these records reflected changes in societal values and norms.
Their study was compiled into a series of three parts. The first part focused on dominant themes and symbols of the period, the second explored the connection between consumer trends, design style and cultural nuances, and the third part delved into location branding’s significant role in Midcentury Modern designs.
Borgerson and Schroeder’s exploration extends beyond this three-part series, leading to six books that delve into various aspects of mid-century records, from dance records to self-improvement records and their influences on American culture. The remarkable artistry found on these records is a tribute to the photographers, artists, and designers of the era.
The authors traced the roots of these records back to 1877, acknowledging inventor Thomas Edison’s foresight in their educational use. These records served purposes beyond entertainment, from teaching languages to recording sales pitches, and even disseminating scientific concepts, indeed becoming a pivotal part of propagating academic knowledge.
In conclusion, these mid-century discs encapsulated Edison’s original idea – promoting educational advancement and instruction amidst providing entertainment. They represent a progressive way of thinking about music as a medium of entertainment, education, and enlightenment, a testimony to their contribution to the world of learning.
