Discovery buys Treehugger.com

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Discovery Communications announced the acquisition of the green blog TreeHugger.com. The site will become part of Planet Green, which includes the first 24/7 eco-lifestyle TV network launching in 50 million homes in early 2008.

Treehugger.com has 1.4 million unique monthly visitors and has served over 50 million pages. It also has an archive of 13,500 posts.

Financial details were not disclosed though sources of PaidContent is placing it at $15 million.

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Minic Rivera

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