Derek McLay, the former President of EDO Theatrical, has unveiled his latest venture, Insight Theatrical. It’s a forward-thinking enterprise focused primarily on the development of innovative, tech-driven products for the industry.
McLay’s decision to establish Insight Theatrical underlines his passion for integrating more technology into performing arts. The newly formed company aims to navigate uncharted territories and develop transformative solutions, revolutionising the industry in the process.
The company builds on the foundations laid by EDO, especially in relation to its Box Office and EDO Screenings, both of which proved successful under McLay’s supervision. The ethos remains the same; to exceed audience expectations through enriching experiences and creative exploration.
McLay is eager to enhance EDO’s digital system, setting ambitious goals to improve performance tracking accuracy and transform the screening process reflecting first weekend audience responses accurately. His vision extends beyond digital refinement; he seeks a paradigm shift in performance assessment methods within the industry.
The EDO Box Office’s crowning glory was creating a unique system capable of predicting a film’s financial performance.
Insight Theatrical: McLay’s tech-integrated theatre venture
Accurate forecast of opening weekend results became a valuable tool for studios and investors. McLay intends to evolve this further, basing profitability projections on historical data, market trends, and advanced algorithms.
Industry luminaries such as Mary Parent from Legendary and Adam Fogelson from the Lionsgate Motion Picture Group laud McLay’s knack for combining data and creativity. They admire his strategic use of data analytics in enhancing artistic output. His vast experience working with various stakeholders within the industry, gives him unique insights and expertise.
Insight Theatrical’s dynamic team includes Barry Sloan and Adam Bonilla. These two industry stalwarts, former innovators from Nielsen/NRG and EDO, made significant contributions in improving EDO’s screening system and securing high-quality audience sources. With McLay’s dedication to the industry and a firm grasp of market strategy, Insight Theatrical is strongly positioned to disrupt the industry and introduce groundbreaking changes.
