An anonymous blogger has launched an “Ad-free” version of Nick Denton’s gossip blog Gawker on Google’s blogger service, supposedly as “a piece of performance art meets media.”
According to Adrants, the blogger behind the project stated that “we wanted to see if we can draw viewership away from popular online blogs and news sites by removing the advertising. Would people actually enjoy the site more without the pop up advertising, drag overs, and other obtrusive types of online banner advertising?”
The New York Post’s Gossip section has also been targeted.
